Case Study

Driving Increased Margins with Register Tape Offers

A Major Fast Food chain partnered with us to test the impact of targeted receipt tape offers on same-store sales. The study measured the effectiveness of offers placed on the store’s receipt tapes over a 3 month period.

Objective

The campaign aimed to assess how register tape offers would influence sales at a popular fast food chain restaurant.

The Study

Timing: Register Tapes were delivered to stores the first week of March with an expiration date of 6/13 (register tapes with offers were in the stores during March and April with expirations in June.)

Offers:

  • Buy one, get one free, 3 different food items.
  • Buy a coffee drink and get a free value menu item.

Quality: The average restaurant received a total of 130,200  coupons for distribution, 98,000 initially (100 rolls, or 2 cases) with subsequent orders for replenishment totaling 130,200.

Results

Redemption Results – per restaurant: $5.40 average ticket

  • Overall 4.1% Redemption Rate
    •  6.1% March 15 – April 14
    • 4.1% April 15 – May 14
    • 2.9% May 15 – June 13 (no register tape coupons in stores)
  • 5,370 Total Coupons Redeemed
    • 1,980 March 15 – April 14
    • 1,890 April 15 – May 15
    • 1,500 May 15 – June 13 (no register tape coupons in stores)