Major Packaged Food Brand Drives Product Sales Volume Through Targeted Receipt Advertising

Case Study Driving Product Sales with Receipt Tape Advertising A Major Packaged Food Brand partnered with an innovative in-store advertising platform to test the impact of targeted shopper marketing efforts on sales of two target products. Using a data-driven approach, the study measured the effectiveness of advertisements placed within 25 markets over a 12 week […]

Major Frozen Food Brand Drives Incremental Sales Through In-Store Advertising

Case Study Driving Incremental Sales with Strategic In-Store Advertising A Major Frozen Food brand partnered with an innovative in-store advertising platform to test the impact of targeted shopper marketing efforts on product sales. Using a data- driven approach, the study measured the effectiveness of advertisements placed within a supermarket chain over a 12 week test […]

Fast Food Chain Increases Same-Store Sales Through Receipt Tape Offers

Case Study Driving Increased Margins with Register Tape Offers A Major Fast Food chain partnered with us to test the impact of targeted receipt tape offers on same-store sales. The study measured the effectiveness of offers placed on the store’s receipt tapes over a 3 month period. Objective The campaign aimed to assess how register […]