Case Study

Driving Product Sales with Receipt Tape Advertising

A Major Packaged Food Brand partnered with an innovative in-store advertising platform to test the impact of targeted shopper marketing efforts on sales of two target products. Using a data-driven approach, the study measured the effectiveness of advertisements placed within 25 markets over a 12 week test period.

Objective

The campaign aimed to assess how in-store advertising influenced sales performance of two packaged food products.

Methodology

  • Store Selection: Supermarkets were matched into test and control groups based on criteria such as sales volume, shopper demographics, and geographic location.
  • Implementation: Data was collected in three 12-week periods.
    • The first period established a baseline by measuring sales of the target products before the advertising programs were in effect.
    • The second 12-week period was the test period, where ads were placed in 25 markets. Control stores did not receive the ad.
    • The third 12-week period measured sales volume of the target products after the ads stopped running. 

Results

  • Product 1 Sales Growth: Register Tape Advertising Increased Sales for the target product in the Test Stores over the Control Stores by 32.5% in the test period and 19.6% in the post period.
  • Product 2 Sales Growth: Register Tape Advertising Increased Sales for the target product in the Test Stores over the Control Stores by 18.1% in the test period and 11.4% in the post period.


This case study underscores the effectiveness of tailored in-store advertising strategies in boosting sales performance, highlighting the value of integrating shopper marketing into broader brand strategies.